Leading Art Direction for this visual campaign meant to inspire the collaborators of MediaMarkt & Saturn during their process of moving to a new HQ following a company merger, I crafted a storytelling-driven aesthetic rooted in the idea of “The Scrapbook of our Change.” Think torn edges, layered textures, and collage-style compositions.
The visual language was carefully built around the brand’s limited color palette to ensure cohesion and emotional impact. Afterwards designed the Master Graphics system, which became the foundation for video applications executed by the internal design team.
Many of the images presented to client were manipulated through AI Rendering software, then composed and merged in Photoshop to create variations for the possible scope of the project, inspiring new possibilities.
To see the interior graphic design created for inside the buildings, click here.
Final Motion graphics by @between.audiovisual
